DESCRIPCIÓN:

As a Google Ads Digital Practitioner, you will play a critical role in evaluating and improving advertising experiences across Google's advertising ecosystem. Leveraging your expertise in Google Ads, you will assess the relevance, quality, and effectiveness of ads in relation to user search behavior, keywords, and intent, helping improve AI-powered advertising systems and user experiences. You will act as a subject matter expert on Google Ads, applying your knowledge of campaign structures, keyword strategies, search intent, ad relevance, and advertising best practices to evaluate content and provide meaningful insights. This role requires strong analytical thinking, attention to detail, research capabilities, and the confidence to make and defend data-driven decisions. Main Responsibilities: -Evaluate the relevance and effectiveness of advertisements in relation to user search queries, keywords, and intent. -Analyze relationships between search terms, keywords, ad creatives, landing pages, and user behavior. -Apply Google Ads best practices and advertising principles when assessing ad quality and relevance. -Review and evaluate advertising content following established guidelines and quality standards. -Conduct research to validate whether advertisements appropriately align with user needs and expectations. -Provide clear and actionable feedback to support the continuous improvement of AI-powered advertising systems. -Interpret and apply guidelines consistently while maintaining high levels of accuracy and attention to detail. -Participate in calibration sessions, consensus discussions, and quality reviews to ensure evaluation consistency. -Stay informed on Google Ads platform updates, digital advertising trends, search behavior, and industry best practices. -Collaborate with global teams to drive quality improvements and maintain operational excellence. -Analyze user intent and evaluate whether advertisements effectively address user needs and business objective